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Tailored · Edgy · Everyday

Old Money Aesthetic Jackets.

Blazer, wool, clean line. The jacket that never falls out of fashion because it was never in it.

All pieces

All of Businesscore.

Inside Fūga · Businesscore Deeper into Businesscore

Old Money jackets make no statement. No patch, no print, no logo — only fabric, shoulders, silhouette. That's enough.

Which jackets belong to the Old Money style

Unlined blazers in navy or charcoal. Wool coats with narrow lapels. Trench coats in sand or camel without patch pockets. Cardigans with V-necks as an alternative to the suit jacket. The cuts stay straight, the colors stay muted. If you want the full range, the Old Money Aesthetic collection brings everything together.

How to combine jackets properly

A blazer over a turtleneck replaces a suit without looking relaxed. A wool coat in dark brown works with jeans the same way it works with trousers. The fit is what matters — not tight, not oversized, just so the shoulder seam sits on your shoulder. The menswear selection is tailored to these proportions.

Häufige Fragen

Which jackets fit the Old Money style?

Blazers with no logos, wool coats with clean lines, and trench coats in natural tones. Anything that skips branding and stays wearable for years.

Which brands embody Old Money?

The style is defined by craftsmanship, not labels. Brands that skip visible logos and offer classic cuts fit best. At Fūga Studios, you get this aesthetic without the luxury markup.

How do you style Old Money jackets in everyday life?

Keep it simple. A blazer with a t-shirt and straight pants. A coat over a solid sweater. Maximum three colors per outfit, no loud accessories. The jacket carries the look — everything else stays quiet.

@fuga_studios · Community

Our models aren't models.

They're friends, connections, Berlin-Shanghai-Tokyo-crew. When you wear Fūga, tag us @fuga_studios or #fugastudios — we repost the best fits, and you become part of the next Lookbook.

Opium
01Opium · 105 pieces

Niche · 01 / 04

Opium.

Opium comes out of the gap between Berghain wardrobe and Streetwear cut. We read the same material through our lens.

BerghainCarbon BlackHeavy DrapeRick · Carti4 a.m. Berlin
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From Opium · 4 Pieces

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Businesscore
02Businesscore · 23 pieces

Niche · 02 / 04

Businesscore.

Businesscore is the answer to what happens when you grow older without going soft. Tailored cuts with Streetwear DNA — between Yohji-Drape and 90s Italian tailoring.

TailoredYohji-DrapeSuiting Wool25-30 demostay edgy
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From Businesscore · 4 Pieces

All 23

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Techwear
03Techwear · 10 pieces

Niche · 03 / 04

Techwear.

Techwear started here as a translation of Tokyo reduction into fabric. Errolson Hugh, Acronym, GORE-TEX, ergonomic cuts — and parallel to that, Japanese discipline: nothing superfluous, all function.

AcronymGORE-TEXLayeredTokyo reductionFunctional
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From Techwear · 4 Pieces

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Streetwear
04Streetwear · 92 pieces

Niche · 04 / 04

Streetwear.

Streetwear is the root — the first designs out of Tokyo 2015 were Anime prints, Japanese characters, Harajuku graphics. Everything else grew from that, but the line keeps running.

Anime-OriginHarajuku 2015Heavy CottonY2KOversized Cuts
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From Streetwear · 4 Pieces

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2015 → today

Fūga

風雅

Fūga isn't for everyone.

Berlin Plattenbau origins, Asia-inspired. Creative, but never fully fitting into the system. Tokyo 2015 as the starting point — six niche phases since then.

Today: Berlin · Shanghai · Tokyo · Poznań. We know our designers by name. Limited drops, no restocks.

We aren't dropouts. We know the system — went through training, worked, kept building. Both sides hold.