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Anime · Harajuku · Origin

Y2K Style.

Low-rise, gloss, the optimism of the early 2000s — back before everything was online.

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Inside Fūga · Streetwear Deeper into Streetwear

Butterfly clips, cargo pants, velour sets — Y2K style quotes the early 2000s without copying them. The silhouettes are wider, the fabrics shine, and every piece carries the reckless optimism of an era that didn't yet know what was coming.

What makes Y2K style stand out

Low-rise sits deep. Shine comes from satin, vinyl, metallic prints. Colors swing between baby pink, chrome silver, and hard black. The reference is always the same decade — Paris Hilton on the red carpet, Missy Elliott in the video, Shibuya around 2003. If you wear the look today, you mix Y2K Tops with modern layering pieces and keep the proportions deliberately oversized.

How to wear Y2K without it becoming a costume

One piece per outfit is enough as a statement. Wide-leg cargo with a plain crop top. A velour zip-up over a mesh layer. If you want to go deeper, you'll find concrete combinations by occasion and season in the Y2K Fashion Guide denim stays your safest anchor — Y2K Jeans work as the base for nearly any interpretation.

What's in this collection

Tops, bottoms, jackets, and accessories — all curated for the early 2000s look. Not vintage resale, but new pieces that translate the codes of the era into current cuts. Limited drops, no restocks.

Häufige Fragen

What exactly is Y2K style?

Y2K style describes fashion oriented toward the aesthetic of the late 1990s and early 2000s — low-rise cuts, shiny materials, metallic details, and colors like baby pink or chrome silver.

Can you wear Y2K in everyday life?

A single Y2K piece — like cargo pants or a satin top — pairs easily with simple basics. The look works as long as not every piece is loud at once.

What pieces are typical for Y2K?

Butterfly tops, low-rise jeans, velour tracksuits, mesh layers, wide-leg cargo pants, and accessories like mini handbags or tinted sunglasses.

@fuga_studios · Community

Our models aren't models.

They're friends, connections, Berlin-Shanghai-Tokyo-crew. When you wear Fūga, tag us @fuga_studios or #fugastudios — we repost the best fits, and you become part of the next Lookbook.

Opium
01Opium · 105 pieces

Niche · 01 / 04

Opium.

Opium comes out of the gap between Berghain wardrobe and Streetwear cut. We read the same material through our lens.

BerghainCarbon BlackHeavy DrapeRick · Carti4 a.m. Berlin
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Businesscore
02Businesscore · 23 pieces

Niche · 02 / 04

Businesscore.

Businesscore is the answer to what happens when you grow older without going soft. Tailored cuts with Streetwear DNA — between Yohji-Drape and 90s Italian tailoring.

TailoredYohji-DrapeSuiting Wool25-30 demostay edgy
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Techwear
03Techwear · 10 pieces

Niche · 03 / 04

Techwear.

Techwear started here as a translation of Tokyo reduction into fabric. Errolson Hugh, Acronym, GORE-TEX, ergonomic cuts — and parallel to that, Japanese discipline: nothing superfluous, all function.

AcronymGORE-TEXLayeredTokyo reductionFunctional
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Streetwear
04Streetwear · 92 pieces

Niche · 04 / 04

Streetwear.

Streetwear is the root — the first designs out of Tokyo 2015 were Anime prints, Japanese characters, Harajuku graphics. Everything else grew from that, but the line keeps running.

Anime-OriginHarajuku 2015Heavy CottonY2KOversized Cuts
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2015 → today

Fūga

風雅

Fūga isn't for everyone.

Berlin Plattenbau origins, Asia-inspired. Creative, but never fully fitting into the system. Tokyo 2015 as the starting point — six niche phases since then.

Today: Berlin · Shanghai · Tokyo · Poznań. We know our designers by name. Limited drops, no restocks.

We aren't dropouts. We know the system — went through training, worked, kept building. Both sides hold.